HS Brands Europe

Cool Blue

Since 2011, we have been working with great enthusiasm with HS Brands to gain insight into the customer focus of our employee in the stores in the Netherlands and Belgium. For us, the reports are not only a mirror that we are presented with, but are also a training tool for our employees. With the feedback we receive, we can keep our employees sharp every day to put the customer first. All insights are shared transparently with all employees and the location managers use the online real-time dashboard on their phone. As of 2017, we have also added an exchange and return scenario to get a clear picture of this service as well. In recent years we have experienced HS Brands as a committed partner who empathizes with our working method and business operations.

Marc van Elderen, Retail Manager Coolblue

HMSHost Schiphol Airport

We have been working with HS Brands to our full satisfaction since 2011. Thanks to the tailor-made questionnaires, we gain a good insight into how we can further improve the guest experience. The strength of HS Brands lies mainly in the good cooperation. They anticipate quickly and proactively on the dynamic and sometimes hectic environment of Schiphol Airport. Thanks to the pleasant cooperation, we can take our concepts to an even higher level.

Ad Willemsen, General Manager HMSHost Schiphol Airport
HS Brands Europe
HS Brands Europe


For SMIT&DORLAS, an optimal branded coffee experience is of the utmost importance. We have asked HS Brands to provide insight into the coffee experience of SMIT&DORLAS among our end users by means of a tailor-made survey within the walls of a number of our catering customers. We have experienced the cooperation with HS Brands as very pleasant. HS Brands works transparently and according to agreement. The employees are flexible and always willing to think creatively. And, most importantly, they understand our language and the challenges we face.

Sanne van der Straaten, marketing director