The mystery guests examine various facilities of each fair, including the parking facilities, cloakroom, service desks, catering and sanitary facilities. We are very satisfied with the approach of the team at HS Brands, which compiles a tailor-made questionnaire for each trade fair and deploys professional mystery guests. The insights we gain are directly applicable in practice and help us improve the experience regarding the mentioned facilities for both exhibitors and visitors.

John Nelemans, Manager Services

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