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Who are we

HS Brands has been the specialist in the field of qualitative research for 15 years. As part of HS Brands Global we will also take care of your research questions worldwide. We coordinate all assignments from our various offices in Europe and assist clients with their research needs.

What we do

We offer innovative research strategies, which not only uncover the what, but also the why in order to provide appropriate solutions for various business challenges. We protect favourite brands around the world and serve many industries, including hospitality, food service, retail, automotive and many more.

HS Brands Europe
HS Brands Europe

With our extensive online reporting module and our database of more than 1 million mystery guests, auditors or fraud professionals worldwide, we serve some of the world's best-known brands. Through our way of working, we create support among your employees and inspire them to achieve the best possible satisfaction and customer loyalty, (of your customers) together.

Improve the customer experience of your service or product

Do you think inside out or outside in? Do you really know what your target group experienced, or do you think you know? When making plans, training employees and teams or achieving growth, it is relevant to know what your guest or customer experienced, why they chose your product or service and where their wishes lie.

Are you also curious about what we can do for you, fill in your contact details and we will contact you as soon as possible.

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Case

Coolblue

Since 2011, we have been working with great enthusiasm with HS Brands to gain insight into the customer focus of our employee in the stores in the Netherlands and Belgium. For us, the reports are not only a mirror that we are presented with, but are also a training tool for our employees.

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Case

I-Sec

In order to remain the best security partner at Schiphol, we attach great importance to quality. In addition to training and workshops, we have set up a program with HS Brands, in which our security filters at Schiphol are periodically visited by Mystery Passengers.

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Case

Dirk

Our processes must be optimally arranged and employees must be professional and customer-friendly. Various measurements are carried out, including a mystery guest visit by HS Brands. All these results are processed in an application and transparent to our branches via a real-time dashboard.

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